1. Client Background

Company: Mint by Dr. Mintcheva (Germany)
Specialization: Medically formulated oral/skincare products combining aesthetics and sustainability
Product Range:

  • Dental care (Mouthwash, Toothpaste, Gum Gel)

  • Cosmetics (Lip Scrubs, Ampoules, Lipsticks)

  • Dietary supplements
    Goal: Enter China’s $80B beauty market with minimal regulatory risk while maintaining premium positioning.


2. Core Challenges
  • Regulatory Complexity:

    • CFDA registration required for cosmetics 

    • Strict labeling requirements for imported products

  • Ingredient Compliance: Fluoride formulas needing special certification

  • Channel Strategy: Balancing cross-border e-commerce vs. domestic retail

  • Brand Localization: No Chinese trademark protection

3. iQubator’s Phased Solution

Phase 1: Regulatory Foundation (Months 1-4)

  • Technical Evaluation:

    • Ingredient screening against GB/T standards

    • Classification of 22 products:

Phase 2: Market Activation (Months 5-8)

Omnichannel Launch Strategy:

ChannelPlatform 
Social CommerceRED (Xiaohongshu) 
LivestreamingDouyin (TikTok) 
Cross-Border E-commNordic Hub Shop 
Offline ExperienceNordic Hub Showroom 
Phase 3: Full Commercialization (Months 9-12)
  • Trademark Registration: Secured Chinese name “明特医生” (Classes 3 & 5)

  • CFDA Certification: Accelerated process for bestselling SKUs (Hollywood Smile Toothpaste)

  • BSO Setup: Virtual Office + 1 dedicated staff member

4. Operational Framework

Supply Chain Architecture:

5. Results & Impact
MetricResultBusiness Impact
Time-to-Market5 monthsRevenue in Q3 2023
Customer Acquisition12,000+ followers68% female, 25-35 premium segment
Cross-Border Sales¥480,000 (Month 6)42% margin
Compliance Success0 regulatory delaysUninterrupted market presence
Why iQubator for Beauty Brands?
  • Regulatory Mastery: Navigated post-2021 animal testing exemption

  • Hybrid Channel Strategy: Optimized cross-border/domestic balance

  • Cost Control: Shared Nordic Hub infrastructure reduced OPEX by 40%

  • Speed-to-Market: Live commerce campaigns within 90 days

→ Start Your Beauty Expansion:
Contact iQubator