1. Client Background

Company: SQH HORSE AB (Sweden)
Specialization: Premium equestrian equipment and rider apparel
Goal: Establish direct retail presence in China through e-commerce and club partnerships, leveraging China-based manufacturing capabilities.


2. Core Challenges
  • Zero Retail Infrastructure: No existing sales channels or distribution network in China

  • Unprotected IP: Brands not registered in the Chinese market

  • Complex Compliance: Textile import regulations and labeling requirements

  • Omnichannel Gap: No localized e-commerce presence on dominant platforms like WeChat

  • Operational Void: Lack of warehousing, fulfillment, and HR support in China

3. iQubator’s Integrated Solution

Phase 1: Regulatory & Import Foundation

  • Product Compliance Audit:

    • Technical evaluation against Chinese textile standards (GB/T)

    • Customs classification verification for equestrian gear

    • Labeling system development (Chinese language requirements)

  • Test Import Execution:

    • Consolidated reefer container shipment from Europe

    • Duty/VAT optimization strategy

    • Hygiene certification acquisition

Phase 2: E-commerce Ecosystem Launch
  • Platform Setup:

    • Heyshop integration with WeChat (bilingual UI/UX)

    • 3 initial product listings with professional photography

  • Operations:

    • Backend training for SQH team

    • Automated inventory sync with Ruibei warehouse

Phase 4: Strategic Market Positioning
  • Club Partnerships: Collaborations with Beijing equestrian clubs via Joanna (local partner)
  • Premium Branding: “Nordic Craftsmanship” positioning in Nordic Hub Showroom

  • Hybrid Sales Model:

    • B2C via WeChat

    • B2B club supply

  • Offline Exhibition: Attend China Horse Fair(CHF) to increase brand awareness
4. Results & Impact
MetricOutcomeBusiness Value
Time-to-Market90 daysRevenue generation in Q1
Customer Reach100% Mainland ChinaDelivery in 48h via ZTO/ShunFeng
Cost Efficiency35% ↓ vs. DIY modelNo upfront legal entity costs
Brand ProtectionIP registration initiated

Foundation for franchise expansion

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