Interwine Exhibition Review

Big One at Interwine 2025: How a Swedish Wine Brand Captured China’s Market

– An iQubator Client Success Story –

Exhibition Snapshot

• Event: Interwine Guangzhou 2025 (Asia’s Largest Wine & Spirits Fair)

• Big One’s Goal: Brand exposure + distributor recruitment for Southern China

• iQubator’s Role: End-to-end exhibition enablement (prep to post-event)

• Result: 127 qualified buyers | ¥3.8M pending orders | 80 distributor contracts

Phase 1: iQubator’s Pre-Exhibition Framework

Compliance & Logistics

• Customs Documentation:
  Cleared 48 wine samples through RuiBei Supply Chain (iQubator partner) in 72 hours.

• VO Address Advantage:
  Used iQubator’s Shanghai address for exhibitor registration, bypassing entity requirement.

• Pre-Show Marketing:
  Targeted invitations to 500+ Interwine buyers via iQubator’s Guangdong distributor network.

Cost Optimization